“I felt an intense desire for something entirely new, not another chapter in a book I was already reading. No, I wanted to start a new book altogether”

Niels Bader made a particular choice. After 15 fantastic years in the corporate environment at United Biscuits – Koninklijke Verkade and Royal FrieslandCampina, he decided to give up his job, without knowing what his next step would be…

In a restaurant, less than three weeks before his final decision to stop, he opened a random page of a book called ‘Wisdom from India’ and read these words:

‘Liberating yourself from what you know is called dying –  
that’s when you really live’
– Krishnamurti –

Stop2Start was a very conscious choice to re-evaluate himself, to innovate and to get closer to himself again. It became an indelible experience.

“It was really quite difficult to come to the decision to close the door behind me, but so many other doors opened up to me”

His experiences in the months after his departure became part of his work for SpiegelGroep. Time and devotion, choices, innovation, guts and pluck form the foundations of the SpiegelGroep philosophy:

‘Taking time to pause before moving forward’